You can see a world when you’re no longer making choices
based on publisher inventory, but instead leveraging data to target
customers and mesure campaigns that actually drives sales.
The activities scenarios based on those endless data are limitless
but we recommend to focus on simple scenarios around:
This multi-stakeholder collaboration has proven to work throughout the process. We have thus developed particularly engaging creative assets, which, addressed to the right people, in the right place, have fulfilled all the objectives set: business (greed, highlighting our organic and fair trade commitments) and media (consideration of our new cream dessert).
Innovation is not only at the heart of our partnership with Danone but also intimately linked to our DNA. iProspect is based on the idea of intersection: value always comes from cross ideas, expertise, and points of view. This is why we are so excited to partner with Adyoulike and Criteo to bring together Open Web Creative innovation and the power of the data shopper. We are proud to have supported Les 2 Vaches in promoting its strong values, proud to have dared to enter into this effective media partnership and proud to have been followed.
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