Native Advertising has been making quite some noise in the advertising industry in the past few years. It has been acknowledged by brands and publishers for its harmonious in-feed integration, its great performances and its positive impact on users’ perception of online ads. Seamless integration, sharp targeting and efficient automation are the main characteristics both advertisers and publishers are looking for these days, and Native just offers it all! With an expected 18% rise in US investments by 2021, Native is soon to become the most praised form of online advertising.
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