Tagpublishers

Condé Nast and ADYOULIKE native advertising programmatic marketplace

Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

It is time Ad-tech stands up for itself

From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...

Trinity Mirror signs global partnership with ADYOULIKE for native advertising

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...