Tagnative

Tips for surviving DMEXCO

It’s that time of year again when anyone and everyone with any interest in digital marketing descends on Cologne, Germany to visit Dmexco. The conference attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2016 there were 50,700 visitors from 100+ countries, with 17% of those coming from the ad operations/ad technology and programmatic...

New creative features with Creative 2.0

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

The psychology behind stories: what ALL digital advertisers need to know

Stories play an important role in how our brains store memories and organize information. As science and artistry become ever-more entwined in our marketing efforts, its time for digital advertisers to sit up and take stories seriously. We all love stories. We all know that. But few people have realized quite how important stories and story-telling are to our development until recently. As a...

Condé Nast and ADYOULIKE native advertising programmatic marketplace

Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

ADYOULIKE ranked #88 in the FT1000

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. ADYOULIKE is proud to be listed as part of the most innovative and performant companies in Europe, alongside disruptive startups and projects from various industries. This result is a great motivation for our team, pushing us to move forward and to keep on innovating...

It is time Ad-tech stands up for itself

From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...

Trinity Mirror signs global partnership with ADYOULIKE for native advertising

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...

ADYOULIKE Adds IAS Fraud-Protection Tech

Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...

Marketers are well placed to ride out any job disruptions by AI

Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the...

ADYOULIKE expands its AI-driven platform to the US market

ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, today marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. First to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution ensures native ads are placed with the maximum contextual relevance available. The development of...