Taginvestments

Native expected to be 30% of global ad spend by 2020

Today, ADYOULIKE, the leading in-feed native ad platform releases its yearly ‘Global Ad Spend Growth’ research. The main findings shows that: Global investments in native advertising will reach $85.5b in 2020, an ADYOULIKE research says, based on figures by BI Intelligence, IAB and eMarketer. This means global investments in native advertising will grow by +113% from 2016. In 2020...