Taginnovation

New creative features with Creative 2.0

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

It is time Ad-tech stands up for itself

From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...

Trinity Mirror signs global partnership with ADYOULIKE for native advertising

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...