Tagdigital

Tips for surviving DMEXCO

It’s that time of year again when anyone and everyone with any interest in digital marketing descends on Cologne, Germany to visit Dmexco. The conference attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2016 there were 50,700 visitors from 100+ countries, with 17% of those coming from the ad operations/ad technology and programmatic...

New creative features with Creative 2.0

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

The psychology behind stories: what ALL digital advertisers need to know

Stories play an important role in how our brains store memories and organize information. As science and artistry become ever-more entwined in our marketing efforts, its time for digital advertisers to sit up and take stories seriously. We all love stories. We all know that. But few people have realized quite how important stories and story-telling are to our development until recently. As a...

Condé Nast and ADYOULIKE native advertising programmatic marketplace

Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

ADYOULIKE ranked #88 in the FT1000

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. ADYOULIKE is proud to be listed as part of the most innovative and performant companies in Europe, alongside disruptive startups and projects from various industries. This result is a great motivation for our team, pushing us to move forward and to keep on innovating...

ADYOULIKE Adds IAS Fraud-Protection Tech

Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...

VIDEO: Dale Lovell on Native Advertising’s future

Dale Lovell, CDO and UK Managing Director at ADYOULIKE, was at the Native Advertising Days in Berlin and shared his insights on Native for the year 2017.  Embrace technology “To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of...

AI enters the world of native advertising with ADYOULIKE

IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...