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The psychology behind stories: what ALL digital advertisers need to know

Stories play an important role in how our brains store memories and organize information. As science and artistry become ever-more entwined in our marketing efforts, its time for digital advertisers to sit up and take stories seriously. We all love stories. We all know that. But few people have realized quite how important stories and story-telling are to our development until recently. As a...

Condé Nast and ADYOULIKE native advertising programmatic marketplace

Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...