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Native expected to be 30% of global ad spend by 2020

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Today, ADYOULIKE, the leading in-feed native ad platform releases its yearly ‘Global Ad Spend Growth’ research. The main findings shows that: Global investments in native advertising will reach $85.5b in 2020, an ADYOULIKE research says, based on figures by BI Intelligence, IAB and eMarketer. This means global investments in native advertising will grow by +113% from 2016. In 2020...

VIDEO: Dale Lovell on Native Advertising’s future

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Dale Lovell, CDO and UK Managing Director at ADYOULIKE, was at the Native Advertising Days in Berlin and shared his insights on Native for the year 2017.  Embrace technology “To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of...

AI enters the world of native advertising with ADYOULIKE

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IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...