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Trinity Mirror signs global partnership with ADYOULIKE for native advertising

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ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...

ADYOULIKE Adds IAS Fraud-Protection Tech

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Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...

Marketers are well placed to ride out any job disruptions by AI

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Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the...

ADYOULIKE expands its AI-driven platform to the US market

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ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, today marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. First to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution ensures native ads are placed with the maximum contextual relevance available. The development of...

Native expected to be 30% of global ad spend by 2020

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Today, ADYOULIKE, the leading in-feed native ad platform releases its yearly ‘Global Ad Spend Growth’ research. The main findings shows that: Global investments in native advertising will reach $85.5b in 2020, an ADYOULIKE research says, based on figures by BI Intelligence, IAB and eMarketer. This means global investments in native advertising will grow by +113% from 2016. In 2020...

VIDEO: Dale Lovell on Native Advertising’s future

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Dale Lovell, CDO and UK Managing Director at ADYOULIKE, was at the Native Advertising Days in Berlin and shared his insights on Native for the year 2017.  Embrace technology “To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of...

AI enters the world of native advertising with ADYOULIKE

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IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...