CategoryTech

It is time Ad-tech stands up for itself

From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...

ADYOULIKE Adds IAS Fraud-Protection Tech

Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...

Marketers are well placed to ride out any job disruptions by AI

Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the...

AI enters the world of native advertising with ADYOULIKE

IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...