CategoryStory

The psychology behind stories: what ALL digital advertisers need to know

Stories play an important role in how our brains store memories and organize information. As science and artistry become ever-more entwined in our marketing efforts, its time for digital advertisers to sit up and take stories seriously. We all love stories. We all know that. But few people have realized quite how important stories and story-telling are to our development until recently. As a...

It is time Ad-tech stands up for itself

From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...

Marketers are well placed to ride out any job disruptions by AI

Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the...

VIDEO: Dale Lovell on Native Advertising’s future

Dale Lovell, CDO and UK Managing Director at ADYOULIKE, was at the Native Advertising Days in Berlin and shared his insights on Native for the year 2017.  Embrace technology “To be a successful native advertiser you need the right mindset which is understanding the feed, understanding content, understanding advertising and really embracing technology and programmatic. Really the convergence of...