CategoryNews

New creative features with Creative 2.0

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

Condé Nast and ADYOULIKE native advertising programmatic marketplace

Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

ADYOULIKE ranked #88 in the FT1000

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. ADYOULIKE is proud to be listed as part of the most innovative and performant companies in Europe, alongside disruptive startups and projects from various industries. This result is a great motivation for our team, pushing us to move forward and to keep on innovating...

Trinity Mirror signs global partnership with ADYOULIKE for native advertising

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...

ADYOULIKE Adds IAS Fraud-Protection Tech

Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...

ADYOULIKE expands its AI-driven platform to the US market

ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, today marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. First to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution ensures native ads are placed with the maximum contextual relevance available. The development of...

AI enters the world of native advertising with ADYOULIKE

IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...