AuthorJulien Verdier

CondƩ Nast and ADYOULIKE native advertising programmatic marketplace

Today, CondeĢ Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. CondeĢ Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

ADYOULIKE ranked #88 in the FT1000

The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. ADYOULIKE is proud to be listed as part of the most innovative and performant companies in Europe, alongside disruptive startups and projects from variousĀ industries. This result is a great motivation for our team, pushing us to move forward and to keep on innovating...

Trinity Mirror signs global partnership with ADYOULIKE for native advertising

ADYOULIKE, the pioneering native advertising technology platform, and Trinity Mirror, the UK’s largest news publisher, have today announced an exclusive global partnership agreement around native in-feed advertising. This partnership will see ADYOULIKE providing native in-feed ad units across Mirror Online and all Trinity Mirror regional newsbrand sites which together reached just under 31...

Marketers are well placed to ride out any job disruptions by AI

Artificial intelligence (AI) has occasionally gotten a bad rap in recent years. Futurologists like Elon Musk foresee a future where humans, due to becoming obsolete, will need to merge with machines in order to survive, while stories such as a Japanese company laying off over 30 employees to be replaced by robots have led to much hand-wringing about future job losses. Undoubtedly, the rise of the...

ADYOULIKE expands its AI-driven platform to the US market

ADYOULIKE, Europe’s largest artificial-intelligence-driven native advertising platform, today marks its official US launch with the debut of a new server-to-server (S2S) header bidding solution. First to incorporate IBM Watson artificial intelligence-powered semantic targeting, the new solution ensures native ads are placed with the maximum contextual relevance available. The development of...

Native expected to be 30% of global ad spend by 2020

Today, ADYOULIKE, the leading in-feed native ad platform releases its yearly ‘Global Ad Spend Growth’ research. The main findings shows that: Global investments in native advertising will reach $85.5b in 2020, an ADYOULIKE research says, based on figures by BI Intelligence, IAB and eMarketer. This means global investments in native advertising will grow by +113% from 2016. In 2020...

AI enters the world of native advertising with ADYOULIKE

IBM’s ground-breaking Watson artificial intelligence software is now, for the very first time, being used to create better semantic targeting for native advertising. It forms an integral part of the latest advertising platform from ADYOULIKE, the innovative in-feed native advertising technology. As part of the platform, Watson scans all the publisher pages in ADYOULIKE’s global...