AuthorElise Cances

How The AI Revolution Leads To Innovation In The Ad World

Adotas and General Manager U.S. at ADYOULIKE Francis Turner sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech industry? A: There’s been a massive proliferation of new technologies in the digital advertising ecosystem in the past few years, which makes it a really exciting industry to be in. The ability...

New creative features with Creative 2.0

We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

ADYOULIKE Adds IAS Fraud-Protection Tech

Aiming to ensure native ad impressions are protected from fraud, native ad-tech platform Adyoulike said it integrated anti-fraud technology from Integral Ad Science (IAS). Adyoulike sees the move as a step toward brand safety, protecting marketers using its platform from the threat of bot activity, fraudulent URLs, and other forms of page-level fraud. The company claimed its own artificial...