Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising.
The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s ‘Native Lab’, to promote their native programmatic ad campaigns.
Furthermore, this collaboration will reinforce Condé Nast’s digital expertise in native advertising and programmatic while providing added value for its sites and different industry sectors as well as being a key element in its sales strategy. Condé Nast France will benefit from ADYOULIKE’s programmatic expertise and the ability to work with a leading technology company in native advertising for the French Market.
Tony Nguyen, Head of Programmatic at Condé Nast said: “Condé Nast is leader in programmatic and also amongst the pioneers of native advertising. This form of advertising is extremely relevant and innovative for our industry sectors, especially in fashion/beauty and luxury. It enables to amplify the ways brands can communicate by giving them a dedicated platform where consumers are receptive to their adverts. These are the main drivers that have led us to create a new dimension to native advertising through our partnership with ADYOULIKE.”
Yohan Elmaalem, Chief Operating Officer (COO) & Co-Founder at ADYOULIKE commented: “Built from strong partnership of more than three years, we are delighted to have had the opportunity to launch this new Private Native Marketplace with Condé Nast. It is rewarding to see that our expertise and technology will be contributing to developing their sales channel on native advertising and that they will benefit from our Supply Side Platform (SSP) which has already integrated with over 40 DSPs.”