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The Native Quiz – How did you fare?

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If you’re here, it’s probably because you’ve just tried your luck on our Native Quiz. Firstly, congratulations if you’re a Native Master. Or alternatively, you can find the quiz here if you’d like to test your knowledge. Of course, we know you might still want some background to all the questions we asked, which is why you’ll find all of the answers below. 1. What can be delivered via native...

How The AI Revolution Leads To Innovation In The Ad World

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Adotas and General Manager U.S. at ADYOULIKE Francis Turner sat down to discuss how artificial intelligence is changing the ad world. Q: What are your thoughts on the state of innovation within the adtech industry? A: There’s been a massive proliferation of new technologies in the digital advertising ecosystem in the past few years, which makes it a really exciting industry to be in. The ability...

Tips for surviving DMEXCO

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It’s that time of year again when anyone and everyone with any interest in digital marketing descends on Cologne, Germany to visit Dmexco. The conference attracts more brands, agencies, media and tech players from the industry than any other trade show – in 2016 there were 50,700 visitors from 100+ countries, with 17% of those coming from the ad operations/ad technology and programmatic...

New creative features with Creative 2.0

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We are thrilled to announce the release of our new features with Native Creative 2.0, which has the aim of enhancing the native environment on publishers websites and increase engagement between consumers and native ads. This new move to Native Creative 2.0 provides added features to advertisers and publishers in developing more engaging experiences by delivering higher levels of visualisation...

The psychology behind stories: what ALL digital advertisers need to know

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Stories play an important role in how our brains store memories and organize information. As science and artistry become ever-more entwined in our marketing efforts, its time for digital advertisers to sit up and take stories seriously. We all love stories. We all know that. But few people have realized quite how important stories and story-telling are to our development until recently. As a...

Condé Nast and ADYOULIKE native advertising programmatic marketplace

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Today, Condé Nast France and ADYOULIKE announce the creation of a programmatic marketplace for native advertising. The launch of this new Private native Marketplace will enable Trading Desks to plan and optimise directly in real time their native campaigns, with the opportunity to also implement their data. Condé Nast will rely on the SSP (Supply Side Platform) developed by ADYOULIKE’s...

ADYOULIKE ranked #88 in the FT1000

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The FT1000 lists the 1,000 companies in Europe that have achieved the highest percentage growth in revenues between 2012 and 2015. ADYOULIKE is proud to be listed as part of the most innovative and performant companies in Europe, alongside disruptive startups and projects from various industries. This result is a great motivation for our team, pushing us to move forward and to keep on innovating...

It is time Ad-tech stands up for itself

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From the recent accusations that programmatic adverts, featuring some of the world’s top brands, have accidentally funded terrorism and promoted divisive discourse, ad-tech has come in for a lot of criticism lately. But it’s time for ad tech to stand up for itself. This news follows on from what was perhaps the most controversial US election, wherein ‘fake news’ became a focal point underscoring...